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Clean vs. dirty beauty

Clean beauty: Products formulated exclusively or largely with ingredients considered 'clean and safe' for humans and the environment.

Non-clean / "dirty" beauty: A marketing term for products containing ingredients popularly labeled as harmful or unsafe.


Myth: "Clean beauty is safe by definition, and the rest of cosmetics is not."

Fact: Cosmetics manufacturers never intentionally put dangerous ingredients into their products, as this would directly lead to severe health risks and lawsuits. Every product must pass rigorous safety tests before it can be sold on the market.


The 'clean beauty' label offers absolutely no guarantee that a product is completely safe for your skin; the possibility of a personal allergy or irritation always remains. Furthermore, the term 'clean' is a vague, legally unprotected marketing concept that is eagerly utilized by the beauty industry.

Additionally, consumers often hold persistent misconceptions about certain 'non-clean' ingredients, such as parabens and silicones. Manufacturers sometimes avoid these substances purely out of marketing considerations ('fearmongering'), even though a traditional ingredient can often be safer, more stable, and even more environmentally friendly in practice than a 'clean' alternative.

Therefore, always evaluate the complete product, the formulation's background, and the brand's reliability, rather than blindly trusting a trendy 'Clean Beauty' label.